Vendors periodically, such as during quarterly business reviews, apprise customers of the value provided by the vendor’s solutions through clearly articulated and mapped dashboards. Such streamlined conversations assisted through a technology-based solution make it easy for vendors to push for multi-year contract renewals and ask for testimonials, references, positive reviews, and other such advocacy requests during industry events. A proactive rendering of return on investment (ROI) analysis of customer’s investments in vendors’ solutions makes it easy for the sponsor to justify continued investments with their CFO (Chief Financial Officer).
In the CS platform, vendors document engagement objectives vividly ̶ with supporting graphs and attached collateral ̶ and assign to CSMs with a tie into each goal’s sponsor and owner. Vendors capture in detail engagement’s business context, customer’s real problems, visualized value, and exceptional targeted memories. As the engagement progresses, specific metrics and outcomes ascertaining the original goals are tracked and appealingly visualized.
