The stakeholder module as the name suggests allows project coordinators to capture all relevant details about every resource who: 1) has been involved during the sales process, 2) is actively involved post-sales, and 3) is expected to be involved during the life of the customer interaction with the vendor. Further, all ongoing interactions, their mood at every point along the way, their feedback, and business development-related support in form of testimonials and other advocacy events can be managed via the Latviv platform. The platform provides example customer profiles, tied to representative customer data for immediate and for ongoing use of the Latviv platform.
Customer Roles
Capture detailed information about the personal and professional backgrounds of every individual that matter on the customer side of the relationship
Document their likes and dislikes so that no one from the vendor side inadvertently touches anyone’s “hot buttons”
Focus on each of the customer roles’ motivations after exploring and documenting “what’s in it for them”
Maintain two sides of every customer relationship – definition and operational – to continually evaluate how you are doing against their expectations
Advocacy
Maintain a detailed record of every positive and negative feedback received from the customer individual
Record the full lifecycle of a testimonial, case study, industry review, and any advocacy event from start to finish by driving an always supervised workflow
Sentiment and Interaction
Document every interaction with a customer and capture their sentiment
Evaluate the impact on renewals and expansion opportunities
Deploy formal and informal satisfaction queries and record results
