Customer’s motivation behind every vendor supported project is the sum of the individual customer stakeholder’s ̶ sponsors, champions, influencers, end-users, project managers ̶ motivations. A CS platform captures every demographic, educational, personal, and professional detail, interests, preferences, dislikes, and goals for all customer stakeholders. During project reassignments and escalations, it becomes easy for new stakeholders and management to understand the customer side personalities.
